STEEP Dispatch Training
In today's demanding towing industry, dispatchers are the vital link between your business and your customers. At TDR Way, we've developed the revolutionary STEEP process - a proven 10-step system that has helped companies achieve 20-40% increases in cash call conversions. 🌟 What Makes STEEP Different? As the industry's only specialized dispatch training program, STEEP is built on over 30 years of towing experience and insights. Our comprehensive approach transforms how your dispatchers handle calls, manage stress, and build lasting client relationships.
What Is STEEP Dispatch Training
The STEEP Framework:
✨ SMILE • Scientifically proven to affect mood and voice quality • Creates an immediate positive impression, even over the phone • Sets the foundation for successful customer interactions
📞 TONE • Master the art of warm, engaging communication • Learn voice inflection techniques that build trust • Create instant connections with customers
❤️ EMPATHY • Understand and address client frustrations effectively • Apply the Universal Law of Correspondence • Transform challenging situations into positive outcomes
🤝 ENGAGE • Build strong relationships within the first minutes • Master active listening techniques • Use personalized approaches for different customer types
👔 POLITE/Price • Maintain unwavering professionalism • Practice courtesy that builds long-term loyalty • Handle difficult situations with grace and respect
🎯 Real Results: • 20-40% increase in cash call conversions • Minimum 25% increase in COD calls • 95% success rate with in-person training • Immediate results within one week of implementation Training Options:
🌟 Why Choose STEEP? • Based on Universal Laws of Success • Includes stress management techniques • Features practical scripts and protocols • Incorporates body language and physiological training • Provides comprehensive 68-page workbook Ready to Transform Your Dispatch Team? Contact TDR Way today to learn how our STEEP training can revolutionize your dispatch operations.
Zoom STEEP Class
6 hour course done via Zoom. Includes 68 Page work book that is shipped to you prior to class. Each participant receive a certificate of completion. 3 Months of video training follow is included. Price $5000 For more information click here
STEEP Professional
Join our engaging 8-hour course led by Mike Porter, where there's no limit on the number of participants! The class is presented at your location. Typically divided into two 4-hour sessions, this course can also be completed in one day. participant will receive a comprehensive 68-page workbook and a certificate of completion. Expect an interactive experience filled with role-playing, and enjoy six months of follow-up videos to maintain your momentum! Our clients have said that this class has had incredible results for their dispatch center. The Cost is only $9700 and that includes travel for the speaker. To find out more please click here
Dispatcher Coaching
Unlock the full potential of your dispatch team with our monthly coaching program! We recommend listening to at least 10 calls a week using the STEEP scoring card to maintain the momentum after training. Our service includes weekly call reviews and coaching sessions for just $229 a month, allowing you to focus on your business while we enhance your team's performance. Please note, this offer is exclusively for companies that have completed our course. Click here to sign up today
Video STEEP Training
This is a monthly Subscription. 15 Video's showing the STEEP process. Send as many of your people through the course for the same low price of $225 a month. Cancel anytime. To sign up click here
STEEP Enterprise
Join our engaging 8-hour course led by Mike Porter, where there's no limit on the number of participants! The class is presented at your location. Typically divided into two 4-hour sessions, this course can also be completed in one day. participant will receive a comprehensive 68-page workbook and a certificate of completion. Everything that is included in the Professional Class
Plus:
6 months of Dispatcher coaching
Monthly Group Coaching session
For only $12,000
What is th ROI?
Base Assumptions (Using Conservative Metrics):
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Conversion rate improvement: 20% (using lower end of validated 20-40% range)
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Training completion rate: 95% (based on documented in-person success rate)
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Average monthly cash calls: 100 (sample baseline)
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Industry average conversion rate: 30% (baseline)
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Average tow revenue: $200 per call
ROI Calculations:
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Pre-Training Monthly Revenue
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100 calls × 30% conversion × $200 = $6,000/month
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Post-Training Monthly Revenue (with 20% improvement)
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New conversion rate: 36% (30% × 1.20)
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100 calls × 36% conversion × $200 = $7,200/month
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Monthly Revenue Increase
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Additional revenue: $1,200/month
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Annual additional revenue: $14,400/year
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ROI Calculation
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First year ROI: ($14,400 - $9,700) / $9,700 × 100 = 48.5%
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Payback period: 8.1 months ($9,700 / $1,200)
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2-year ROI: ($28,800 - $9,700) / $9,700 × 100 = 197%
Additional Value Factors:
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Higher success rate for in-person training (95% completion)
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Includes 2 hours of management training
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Can accommodate up to 20 people per session
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Long-term benefits beyond immediate conversion improvements
Per-Dispatcher ROI (For 5 Dispatchers):
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Training cost per dispatcher: $1,940 ($9,700 / 5)
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Annual revenue increase per dispatcher: $2,880 ($14,400 / 5)
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Individual ROI: 48.5% first year
Key Insights:
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Investment pays for itself in approximately 8 months
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Generates positive ROI within first year
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Significantly higher ROI in subsequent years (no additional investment needed)
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More cost-effective for larger teams (up to 20 people)
Companies that Back the STEEP process
Marci Graztianna
Porter has been to our companies multiple times. The class is interactive, our people love the information, and we have the seen the results not only help our sales, but help our people have a better understanding of what our clients are going through. Highly recommend this class.